JOBLOGIC × AIROPS

SEO/AEO Impact Model

Predictive model for organic traffic, funnel conversions and Closed Won pipeline. Baseline pulled from AirOps GA4 (joblogic.com, last 30 days). Funnel conversion rates configurable.

BASELINE / ORGANIC SESSIONS / MO
15,500
+ 280 referral · Site CVR 1.0%
MODE 01

Steady State

12 mo
5%
B2B SaaS avg: 2%. Marketing software top quartile: 5.8%
2%
Visits → leads. Current: 1%. B2B SaaS median: 2-3%
15
Each quality link ≈ 14 referral visits/mo + authority lift
£3500
Annual contract value
SALES FUNNEL
Stage-by-stage conversion from lead to closed won
90%
55%
73%
24%
EFFECTIVE LEAD → WON
8.7%
TRAFFIC BY M12
—
—
CUMULATIVE CLOSED WON
—
—
INCREMENTAL ARR
—
—
TOTAL DEMOS HELD
—
Sales team capacity needed

Cumulative funnel

Total flow over 12 months

Each stage shows cumulative volume and its conversion rate from the previous step

Traffic trajectory

Organic + referral (stacked) vs do-nothing baseline

Pipeline impact

Monthly Closed Won revenue vs baseline

METHODOLOGY & ASSUMPTIONS
Baseline
15,500 organic sessions/mo pulled from AirOps GA4 connection (joblogic.com only, last 30 days). 1% site CVR per stated input. Baseline scenario assumes 1% MoM industry drift if no AirOps investment.
Backlink impact
Each quality backlink generates ~14 referral visits in month 1, decaying to ~6 by month 6. Each 10 backlinks adds 0.4% to organic MoM growth via authority compounding (Ahrefs/Campfire Labs 2024).
Funnel defaults
Lead→MQL 90%, MQL→Demo Booked 55%, Demo Booked→Held 73%, Demo Held→Closed Won 24%. Effective lead-to-win ≈ 8.7%. Tweak any stage to model funnel optimisation impact.
Benchmarks
B2B SaaS avg organic growth: 2% MoM. Marketing software top quartile: 5.8% MoM (Campfire Labs, 500-company study). Pages ranking #1 have 3.8× more backlinks (Powered by Search, 2026).